10 Success Stories of Virtual Staging in Luxury NYC Real Estate

1. 20 East 9th Street, Unit 8F — $1,000,300 — sold in 24 days

The Brevoort East is a highly desired full-service building in Greenwich Village. Virtual staging highlighted the spaciousness of this apartment with neutral colors and warm, earthy accents to create a welcoming atmosphere.

2. 110 East 71st Street, Unit PH — $3,000,000 — sold in 28 days

This unique penthouse boasts three private terraces with stunning views on the Upper East Side's Gold Coast. The virtual staging featured a simple but elegant design that complemented the property's architectural features.

3. 20 East 9th Street, Unit 26F — $3,750,000 — sold in 21 days once once virtually staged

Another cozy apartment from the Brevoort East, this virtual staging design was unique and welcoming, with a focus on warmth and spaciousness.

4. 515 Broadway #6B — $5.1 Million — sold within 6 months once virtually staged after being on the market for 517 days

Heidi Klum has paid $5.1 million for a top-floor co-op at 519 Broadway, which is part of a three-building complex that includes 515 Broadway and 84 Mercer Street.

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Heidi Klum purchased this top-floor co-op at 519 Broadway as part of a three-building complex. Virtual staging helped to bring attention to the property, resulting in its sale after being on the market for over 500 days.

5. 90 Furman St #N1008 — $6,150,000 — sold within 101 days

This sun-soaked duplex penthouse features over 3,200SF of indoor space and over 2,000SF of exclusive outdoor space, including a private rooftop deck and two additional private balconies. Virtual staging created a luxurious modern design that still felt welcoming and comfortable.

6. 20 East End Avenue, Unit 9B — $8,300,000 — sold in 113 days

Designed by Robert A.M. Stern, this residence boasts large windows and 11-foot ceilings. Virtual staging emphasized the airy and spacious feel of the apartment while also making it feel like a warm and welcoming home.

7. 333 East 91st Street #PHAB — $10,390,000 — sold in 215 days

This project required a well-thought-out design based on the target audience's preferences. Virtual staging allowed for multiple design options to be incorporated into the living room, bedrooms, and terraces of the apartment.

8. 800 Park Ave # 14 — $12,975,000 — sold in 39 days

This luxurious apartment with open city views and glimpses of Central Park was staged with sophisticated and elegant furniture from renowned designers.

9. 30 East 85th Street — $22 Million — not sold yet, but it won’t take long

This property was virtual staged in April 2020 during the global crisis and upcoming elections. Despite the challenges, the virtual staging has received a great response and it is expected to sell quickly.

10. 157 West 57th Street Ph79 — $50,916,000 — sold in less than a year

This luxury penthouse features panoramic city views and a private rooftop terrace. The virtual staging highlighted the spacious and modern feel of the apartment while also incorporating warm and inviting elements.
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But would you imagine yourself in an empty 6,240 sqft? Hardly. Here is where virtual staging comes into play.